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Why I’m Obsessed With Fjällräven: A 21-Year-Old Ski Shop Employee’s Take

Working in a ski shop, of course, has lots of perks: free gear advice from coworkers, early access to new arrivals, and the constant temptation to upgrade my closet with every shipment we unpack. But of all the brands we carry, Fjällräven is the one I always get excited about. Whether it's their clothing or iconic accessories, this Swedish brand has totally won me over, and I see the same thing happening with our customers every day.

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Why Less is More: The Truth About Ski Socks
It’s one of the most common mistakes that can be seen on the hill: skiers doubling up their socks or reaching for the thickest pair they can find before a cold day. It makes sense in theory - more fabric,...
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Layering 101
One of the most common problems faced by Skiers and Riders alike is how to stay warm on the slopes. The snow, wind, and cold are all your enemies and your best defense against this is layering. There are three...
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"Forever Chemicals" and the Future of Outdoor Gear
PFAS, or per- and polyfluoroalkyl substances, are a large group of synthetic chemicals first created in the mid-20th century. They became popular because of their unique ability to resist water, oil, and stains, making them extremely useful in industries ranging...
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