{"product_id":"atomic-hawx-prime-110-s-26","title":"Atomic Hawx Prime 110 S","description":"\u003cp\u003eThe Atomic Hawx Prime 110 S delivers all-day comfort in a high-performance alpine boot built to ski any terrain on the mountain. Featuring a mid-volume 100mm last and a medium 110 flex, this boot is a perfect middle ground for skiers wanting a strong option that’s still forgiving. Built using next-generation Prolite with structural reinforcements only in key zones, it’s designed to be powerful yet lightweight, offering all-mountain versatility to a range of skiers. A heat-moldable Mimic Gold liner with Ankle Lock can be shaped to your exact anatomy for a precision fit. Need to make more adjustments to get the fit just right for you? You can reduce volume in the cuff and shell using in-store Memory Fit, remove the Adaptive Fit System (AFS) Cuff spoiler to add space around the calf, or adjust forward lean or flex using Power Shift.\u003c\/p\u003e\u003cp\u003eProlite\u003cbr\u003eLightweight shell and cuff construction with key structural areas reinforced for powerful skiing.\u003c\/p\u003e\u003cp\u003eAdaptive Fit System (AFS) Cuff\u003cbr\u003eA removeable cuff spoiler that increases the amount of tulip-shape and volume inside of the cuff.\u003c\/p\u003e\u003cp\u003ePU Shell \/ PU Cuff\u003cbr\u003eBoth cuff and shell are made from polyurethane (PU) plastic to deliver outstanding skiing performance.\u003c\/p\u003e\u003cp\u003eMimic Gold Liner\u003cbr\u003eThis liner offers Mimic customization with a great blend of foot hold and cushioning.\u003c\/p\u003e\u003cp\u003eAnkle Lock (AL)\u003cbr\u003eAdded reinforcement around the ankle helps secure the foot and hold it comfortably in place while skiing.\u003c\/p\u003e\u003cp\u003eCantable GripWalk Grip Pads\u003cbr\u003eFitting current Hawx Ultra, Prime \u0026amp; Magna, these GripWalk pads allow the use of canting shims.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Slate \/ 24\/24.5","offer_id":43132210446434,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/Slate \/ 25\/25.5","offer_id":43132210479202,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/Slate \/ 26\/26.5","offer_id":43132210511970,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/Slate \/ 27\/27.5","offer_id":43132210544738,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/Slate \/ 28\/28.5","offer_id":43132210577506,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true},{"title":"Black\/Slate \/ 29\/29.5","offer_id":43132210610274,"sku":"AE5034060","price":354.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/7328\/1122\/files\/cq5dam.web.1200.1200_3_7ff9002a-11a9-475e-b3a2-3759c9b7168a.jpg?v=1785865926","url":"https:\/\/sundanceskishop.com\/en-gb\/products\/atomic-hawx-prime-110-s-26","provider":"Sundance Ski \u0026 Snowboard Shop","version":"1.0","type":"link"}