{"product_id":"atomic-hawx-prime-100-boa-26","title":"Atomic HAWX PRIME 100 BOA","description":"\u003cp\u003eAll-mountain skiers who want an alpine boot that’ll drive the ski on a range of terrain but prioritize comfort and fit above all will find the Atomic Hawx Prime 100 BOA GW just right. The micro-adjustable BOA® Fit System ensures a snug wrapping of the lower foot in this mid-volume 100mm last for a precise fit. A medium flex of 100 makes this the most forgiving, supple boot in the new Hawx Prime lineup. Constructed using next-generation Prolite to strip away bulk and preserve structure by strategically placing reinforcements in key areas, this boot provides strength to transfer power to your skis. A cushioned, anatomically pre-shaped 3D Bronze liner curves around the heel and ankle to provide ample support and a comfortable fit. Memory Fit allows for full customization of shell, cuff, and liner in minutes. For added traction and grip, and the power transfer you know from a standard alpine sole, this boot has Cantable GripWalk pads. Further customization comes from removing the Adaptive Fit System (AFS) Cuff spoiler for extra space around the calf.\u003c\/p\u003e\u003cp\u003eProlite\u003cbr\u003eLightweight shell and cuff construction with key structural areas reinforced for powerful skiing.\u003c\/p\u003e\u003cp\u003eEnergy Backbone\u003cbr\u003eReinforcement in key zones giving extra strength and edge grip for powerful skiing.\u003c\/p\u003e\u003cp\u003eCantable GripWalk Grip Pads\u003cbr\u003eFitting current Hawx Ultra, Prime \u0026amp; Magna, these GripWalk pads allow the use of canting shims.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Red \/ 24\/24.5","offer_id":43132208119906,"sku":"AE503400024X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 25\/25.5","offer_id":43132208152674,"sku":"AE503400025X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 26\/26.5","offer_id":43132208185442,"sku":"AE503400026X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 27\/27.5","offer_id":43132208218210,"sku":"AE503400027X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 28\/28.5","offer_id":43132208250978,"sku":"AE503400028X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 29\/29.5","offer_id":43132208283746,"sku":"AE503400029X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 30\/30.5","offer_id":43132208316514,"sku":"AE503400030X","price":297.0,"currency_code":"GBP","in_stock":false},{"title":"Black\/Red \/ 31\/31.5","offer_id":43132208349282,"sku":"AE503400031X","price":297.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/7328\/1122\/files\/cq5dam.web.1200.1200_40_9b860c6f-4d47-4921-8a11-ee4b372d8fda.jpg?v=1784590767","url":"https:\/\/sundanceskishop.com\/en-gb\/products\/atomic-hawx-prime-100-boa-26","provider":"Sundance Ski \u0026 Snowboard Shop","version":"1.0","type":"link"}