{"product_id":"atomic-hawx-prime-100-gw-22","title":"Atomic Hawx Prime 100 GW","description":"\u003cp\u003eThe Atomic Hawx Prime 100 GW is the perfect ski boot for the most people and in the most situations – a medium-width ski boot with a medium flex. It offers a reliable but exciting ride for less aggressive skiers for whom day-in, day-out comfort is a must-have. For less weight, less work, and more skiing, it’s designed with Prolite – a revolutionary light construction with added reinforcements where needed. With a 100mm last, it’s made for medium-width feet, and the pre-shaped 3D Gold liner gently hugs your feet from the start – and feels even better after the thermoforming Memory Fit process that customizes the shell and cuff. The GripWalk sole provides a more upright and relaxed position when standing on flat ground yet when in the binding automatically assumes a more dynamic, athletic stance. Ideal for recreational skiers looking for real-deal performance with ski-all-day comfort, this boot is the definitive answer.\u003c\/p\u003e\u003cp\u003eThe Atomic Hawx Prime 100 GW is an all-mountain ski boot with a medium fit and flex, perfect for men with a medium build.\u003c\/p\u003e","brand":"Atomic","offers":[{"title":"Black\/Red \/ 30\/30.5","offer_id":40410761166946,"sku":"AE502674030X","price":413.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0018\/7328\/1122\/products\/cq5dam.web.1200.1200_15_85f6f812-88f1-4dbf-9132-bf7cd4b50a19.jpg?v=1690912654","url":"https:\/\/sundanceskishop.com\/en-au\/products\/atomic-hawx-prime-100-gw-22","provider":"Sundance Ski \u0026 Snowboard Shop","version":"1.0","type":"link"}