NOW

NOW Snowboarding

NOW Snowboarding is known for innovative snowboard binding technology designed to improve board feel, responsiveness, and control. Built around their signature skate-tech inspired system, NOW bindings focus on natural board flex, smoother power transfer, and enhanced edge engagement. By allowing the board to move more naturally underfoot, NOW products are engineered to deliver a more intuitive and connected riding experience across park, all-mountain, and freeride terrain.

The NOW collection includes high-performance bindings and replacement components such as Pro-Line and Brigade systems, ankle and toe ladders, mounting discs, bushings, and hardware components designed to maintain and upgrade binding performance. Whether you are tuning your setup with custom bushings, replacing buckles and connectors, or optimizing your ride feel with skate-inspired technology, NOW products are built for durability, precision, and progressive snowboard design.